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Swedish media frenzy

It’s been a busy week here in Sweden with an amazing interest from the media in our new book. We are exhausted by very happy and proud. This is not our book, it is the polar bear’s book. And all this attention has given us the chance to talk about the important issues. About what is happening in the Arctic right now, and the future for the polar bear.


And the book was the best selling book in Sweden during the week!


Here are some more appearances from the last few days. Please note that all these are in Swedish.


TV interview on TV4 Nyhetsmorgon on October 22:


Radio interview on Sveriges Radio P4 Extra on October 22:

Check this link and fast forward to 1:16:


TV interview on Aftonbladet TV morning show on October 24:


Newspaper interview in Expressen on October 19:


IN ENGLISH you can read and listen to these:


Podcast interview on October 11 by "The road to paradise" in English.


English translation of interview in Expressen from October 19:


English translation of interview in WWF Magasin:









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